New Brand
We believe well-being is about becoming the best version of yourself, however you define it. Wellness is personal, shaped by everyday choices across your physical, mental, and financial life. We created a new name, visual identity, and brand ecosystem that unites a credit card, gift card, and digital platform into a single experience focused on financial wellness as part of overall health. The system supports progress and rewards the choices people make every day.
EverBetter
Develop three visual identity directions for the aligned territory of Potential.
EverBetter | Dir 1
This direction elevates the importance of the small, healthy actions people can take to achieve well-being. Motivating and reassuring.
EverBetter | Potential | Dir 2
This direction portrays a series of fundamental steps that define everyone’s unique well-being journeys. Inspirational and personal.
EverBetter | Potential | Dir 3
This direction showcases the duality of choices and challenges that define peoples’ interpretations of well-being. Highly relatable. Strikingly evocative.
